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"Fleurs Vivaces Herbacées Pour Les Jardins Canadiens" print (1951)

"Fleurs Vivaces Herbacées Pour Les Jardins Canadiens" print (1951)

Regular price $60.00 CAD
Regular price Sale price $60.00 CAD
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Before the 1950s, most Department of Agriculture booklet covers kept things simple. All had a practical title, most had a spartan typographic scheme, and some had photographs. This one from 1951 follows that model. Thankfully the photograph is gorgeous with bold, saturated, spots, the type is modern, and the subject matter is cheerful. 

I've already mentioned how Crown Copyright makes this collection of covers-turned-prints possible, but I haven't mentioned how the Canadian Trademark Act affects it. Basically, section nine of that act very broadly makes it illegal for anyone to impersonate the government or reproduce government logos and wordmarks. 

A way around that: I've removed all references to government ministries and departments and replaced them with plausible-sounding institutions that have never existed. So, while the original of this cover read "Ministère de l'Agriculture du Canada" near page bottom, I've replaced it with the entirely fictional publication name Nouvelles Florales Canadiennes. The new name fulfils the design role of the original, and doesn't ruin the impression of a publication issued by a credible authority. 

A booklet cover reproduction available at 12x18" or 24x36" on Epson Enhanced Matte 192 gsm paper printed with Epson UltraChrome XD2 archival ink. Sold in an open edition, unframed. The Ministère de l'Agriculture du Canada wordmark on this cover has been replaced with the words ”Nouvelles Florales Canadiennes” due to Section 9 of the Canadian Trademarks Act.

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